What is the good idea?
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Wibbitz is a technology company aiming to make it easier for people to digest news and consume information on mobile devices. It is a text-to-video technology that automatically converts any text-based article into a video in a matter of seconds.
It transforms any article into a one to two-minute video, extracting the salient points from the text, pulling in images and infographics and adding a voice-over. The videos can be watched conveniently on mobile screens, at home or on-the-go. The video below gives a bit more info:
Video content may be viewable on mobile only, depending on network restrictions
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NOW APPLY THE 'STEAL-THE-CORE' METHOD
We identify the core or essence of the good idea we see in a different environment, and then see if we can 'steal' or adapt it for our business or environment.
What is the core?
What is the essence of the good idea?
What is the underlying principle which makes it a good idea?
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CORE = taking information which is usually boring to consume and repackaging it into a more user-friendly engaging format |
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Apply the 'Steal the Core' Method
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Do you send boring information or text to your customers for them to read?Is there a different way of presenting this information so that it is more engaging for customers and actually encourages them to consume it? |
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