What is the good idea?
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These days, more people are addicted to their mobile phones than to drugs.
It's not uncommon to see a group of friends sitting at a bar or restaurant, each of them completely engrossed in their mobile phones, with no-one talking to each other. Where has the human interaction gone? In fact,there is even a word for it - "phubbing" - and the anti-phubbing movement is starting to gain ground around the world. Now Brazilian beer brand Polar has developed a beer cooler that actually blocks cell and mobile internet signals for up to 1.5 meters. When a bottle is kept in the cooler, it activates the signal blocker and temporarily renders nearly mobile devices useless. So now friends can enjoy each other's company the old-fashioned way. 
The video below gives a bit more info:
Video content may be viewable on mobile only, depending on network restrictions
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NOW APPLY THE 'STEAL-THE-CORE' METHOD
We identify the core or essence of the good idea we see in a different environment, and then see if we can 'steal' or adapt it for our business or environment.
What is the core?
What is the essence of the good idea?
What is the underlying principle which makes it a good idea?
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CORE = removing an irritation that customers have when using your product in their environment |
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Apply the 'Steal the Core' Method
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Can you identify specific irritations that your customers feel when using your product in their environment?What can you do to remove any of these irritations? |
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