What is the good idea?
These days, more people are addicted to their mobile phones than to drugs.
It's not uncommon to see a group of friends sitting at a bar or restaurant, each of them completely engrossed in their mobile phones, with no-one talking to each other. Where has the human interaction gone?
In fact,there is even a word for it - "phubbing" - and the anti-phubbing movement is starting to gain ground around the world.
Now Brazilian beer brand Polar has developed a beer cooler that actually blocks cell and mobile internet signals for up to 1.5 meters. When a bottle is kept in the cooler, it activates the signal blocker and temporarily renders nearly mobile devices useless. So now friends can enjoy each other's company the old-fashioned way.
The video below gives a bit more info:
Video content may be viewable on mobile only, depending on network restrictions
NOW APPLY THE 'STEAL-THE-CORE' METHOD
We identify the core or essence of the good idea we see in a different environment, and then see if we can 'steal' or adapt it for our business or environment.