What is the good idea?
A New York coffee cart near Wall Street offers more than just a cup of coffee - it helps improve people's love lives as well.
Every customer is able to create their own profile on Matchmaker Cafe's database, including what they're looking for in a potential mate, and a photo taken on an iPad. They can then use the iPad to browse the profiles of previous customers, to see if there is anyone who sparks their interest. If this interest is mutual, then owner Nancy Slotnick arranges a date between the two at the coffee shop.
NOW APPLY THE 'STEAL-THE-CORE' METHOD
We identify the core or essence of the good idea we see in a different environment, and then see if we can 'steal' or adapt it for our business or environment.