What is the good idea?
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A New York coffee cart near Wall Street offers more than just a cup of coffee - it helps improve people's love lives as well.
Every customer is able to create their own profile on Matchmaker Cafe's database, including what they're looking for in a potential mate, and a photo taken on an iPad. They can then use the iPad to browse the profiles of previous customers, to see if there is anyone who sparks their interest. If this interest is mutual, then owner Nancy Slotnick arranges a date between the two at the coffee shop. Cofffee, anyone? 
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NOW APPLY THE 'STEAL-THE-CORE' METHOD
We identify the core or essence of the good idea we see in a different environment, and then see if we can 'steal' or adapt it for our business or environment.
What is the core?
What is the essence of the good idea?
What is the underlying principle which makes it a good idea?
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CORE = matching customers with specific needs with other customers who can fill those needs in a mutually beneficial way |
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Apply the 'Steal the Core' Method
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Can you match some of your customers with other customers in a way that is beneficial for both? This matchmaking could relate to business opportunities, personal relationships, finding clients / providers, and so on. |
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