What is the good idea?
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The city-owned Ropid Company, which runs the underground trains in Prague, has come up with a novel way to get people to use public transport instead of their cars - the "Love Train".
They want to allocate the last carriage of certain trains to be "singles-only" carriages, for people who are looking for love. Filip Drápal, spokesman for ROPID, said "We want to show people there are activities you can do on public transport that are much more interesting than sitting in traffic ... in the metro you can already read and learn, so why not find a partner?” It gives new meaning to the term "speed-dating", don't you think? |
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NOW APPLY THE 'STEAL-THE-CORE' METHOD
We identify the core or essence of the good idea we see in a different environment, and then see if we can 'steal' or adapt it for our business or environment.
What is the core?
What is the essence of the good idea?
What is the underlying principle which makes it a good idea?
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CORE = giving customers a way to interact with each other while using a given product or service that adds value to them, over and above the value they're getting from the product / service |
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Apply the 'Steal the Core' Method
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Can you find a way to get your customers to interact with each other while using your product / service in a way that adds value to them over and above the value they're getting from your product / service? |
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