What is the good idea?
Bite lipstick laboratory is a Canadian company which enables women to create their own customized lipstick in just 10 minutes.
Visitors to the store can select different components to make up their perfect lipstick:
1) they can mix different pigments together to find the exact COLOUR they're looking for
2) they can choose the type of FINISH - matte or sheer
3) they can add a FLAVOUR if they want - cherry, berry or mint.
The company uses a special machine to put it all together and create that perfect lipstick on demand in just 10 minutes.
NOW APPLY THE 'STEAL-THE-CORE' METHOD
We identify the core or essence of the good idea we see in a different environment, and then see if we can 'steal' or adapt it for our business or environment.